Linked here is a content audit and analysis report of the website for an organization named Casa-Pueblito. Their organization is one that focuses on developing communities in need in Latin America. They work with volunteers who want a hand in completing developmental projects in these countries and also accept donations for those who want to help from afar.
The purpose of the audit and analysis is to take a close look at casapueblito.org and determine which characteristics of the site are looking good and which need to be upgraded in order to make the biggest impact possible. The analysis not only points out what to improve but how and why it should be.
I take a look at some backend data such as page titles and meta descriptions to make discoveries about SEO.
On the opposite side of the spectrum, I look at all of the information on the front end of the website. This includes information architecture and overall content.
The report is concluded with a competitive analysis. The competitive analysis is an important piece of the report because it brings light to gaps in a website’s content. Sometimes it can be difficult to find gaps without the comparison. If features and content are out of sight they are out of mind.
Performing a content audit and analysis report is a great way to start the process of improving your website. The results can bring more visibility to your site, better user experience, and ultimately more success.
Samantha Mantiglia 