How many times have you come upon a dramatic headline and eagerly click the link just to find the actual story does not match its scandalous title? Coming from someone who follows Instagram pages like E! News, and People, I can confidently say that this is a common occurrence. The term given to this content… Continue reading Content Marketing: When Clickbait Is and Isn’t Considered Ethical
This week I spent some time getting acquainted with Northumbria Healthcare, specifically, its digital platforms (the organization's main website, Facebook, Twitter, Instagram, and LinkedIn). Linked here is a content analysis report I put together based on the organization's business strategy objectives, which can be found on the Bernard Marr website. I focus primarily on analyzing… Continue reading Content Analysis Report – Northumbria Healthcare
The word “content” is one that is thrown around a lot in marketing rooms nowadays. Over the last decade, it has taken on so many new meanings. Content is copy, it is video, it is data, it is illustrations, it is wireframes…it is everything. The word has snuck its way into a slew of marketing… Continue reading Content Marketing vs. Content Strategy vs. Content Creation
Linked here is a content audit and analysis report of the website for an organization named Casa-Pueblito. Their organization is one that focuses on developing communities in need in Latin America. They work with volunteers who want a hand in completing developmental projects in these countries and also accept donations for those who want to… Continue reading Content Audit & Analysis Report: Casa-Pueblito
Have you ever felt like the people at your job don’t quite understand the purpose behind your position? This seems to be a common thread amongst many creatives who work in corporate settings. Today, I want to spotlight content strategists and their job specifically. The author of this Contentini article explains that many people may… Continue reading The Strategy Before Content Strategy
This week I was put to the task of answering the following question: Has there or has there not been a change to the practice of content strategy in the past decade? My first thought upon reading this question was, “Of course there has!” After diving deeper and doing some research I found the answer… Continue reading The Last Decade of Content Strategy
Nowadays everyone is a content creator. Whether your profession requires it, or you are a casual user of social media, there is no doubt that we are all moving gears in the content machine. Being able to separate the good content from the bad doesn’t only come down to what each creator is sharing, but… Continue reading Explaining My Content Strategies
High-res Prototypes for the Sustainable FashHub As I close out my work on the Sustainable FashHub prototype I can’t help but ask myself if this is just the end of the beginning. Through all of the research and work over the last seven weeks I continue to think about how much more can be done… Continue reading The End of the Beginning?
As I move forward in my quest to create a successful platform for sustainable fashion, I recently completed a series of medium-res prototype screens for the Sustainable FashHub. If you are new here, check out my last three blogs to catch up (But First, User Research; Turning Research Into Architecture; Wireframing the FashHub)! Not only… Continue reading Nearing the Finish Line – Prototyping and Testing
Behind each new website is a set of wireframes. This past week was the week that I began working on the wireframes for my Sustainable FashHub website. For anyone who does not know, wireframes are basic structural designs that help designers determine how the functionality of their future website will work. It’s a process done… Continue reading Wireframing the FashHub
Samantha Mantiglia 